The project offer comes before the city-level media plan
Record exact inventory, approved location description, price and payment terms, availability, completion status, fees and supported viewing options. Ask who owns each input and when it was last confirmed. Keep those terms consistent in the ad, Landing Page and sales material.
Do not assume every Riyadh buyer is an investor or every Jeddah buyer responds to lifestyle video. Treat city and neighbourhood ideas as research questions. Use actual relevant search terms, project inquiries and recorded sales questions to decide what needs explanation.
On smaller screens, scroll the table horizontally to read all columns.
| Input | Riyadh project | Jeddah project |
|---|---|---|
| Available offer | Confirmed units and current terms | Confirmed units and current terms |
| Location explanation | Approved access and project context | Approved access and project context |
| Inquiry journey | Contact language, viewing and receiving owner | Contact language, viewing and receiving owner |
| Evidence to review | Search terms and project-fit sales outcomes | Search terms and project-fit sales outcomes |
Verify the applicable permission before publishing the asset
REGA's FAL service page describes real estate activity permissions and provides advertisement-license inquiry services. Ask the responsible authorised owner which current permission applies to the specific advertiser, project and activity, and which approved reference or disclosure belongs on each asset. A marketing strategy is not itself a licence or a compliance assessment.
For an off-plan project, separately confirm the project's approved marketing status and what actions the campaign may invite. Do not treat a general brand campaign, a project inquiry, a reservation request and taking a payment as the same approved activity. The project's responsible owner must resolve the applicable requirements before publication.
- Saudi Property Ad Budgets: Release Spend Against Evidence, Not a Fixed Split
- Real Estate Agency SLA: Agree the Scope, Evidence and Handover
Primary reference: Saudi REGA: FAL services and advertisement licence inquiries — checked 24 October 2026
Write around the buyer's question, then test the language
Prepare clear Arabic for Arabic-speaking inquiries and English where the intended audience and sales service support it. Keep the same actual offer, fees and limitations in both. Do not claim that a fixed percentage of buyers requires one language without measured evidence.
Use the question raised by the project: what is available, where it is, how the payment terms work and how a viewing can happen. Avoid invented scarcity, unsupported investment returns or generic superlatives that the receiving team cannot substantiate.
Give every Platform a job and a review question
Search can be tested against relevant queries and a page that answers the offer. Meta or Snapchat needs suitable creative and a defined inquiry route. Add other Platforms only with a clear test question, appropriate assets and receiving capacity. No national reach percentage or fixed awareness allocation is established here.
CAPI is an integration for measurement, not a substitute for relevant creative or an automatic source of sales. Keep permitted CRM outcomes and the conversion definition explicit before using them to evaluate or optimise campaigns.
Judge the campaign through recorded project outcomes
Test the receiving route before spend: inquiry identity, source, project, assignment, contact permission and real follow-up status. Use criteria the sales team can apply consistently. A WhatsApp click, OTP or fast reply does not establish purchase fit or a completed sale.
Compare cohorts with similar cutoffs and cost boundaries. Separate incomplete follow-up from unsuitable inquiries and separate contract value from actual collections. This guide supplies no city-wide CPL, villa CAC range, response-time uplift or guaranteed result.
Frequently asked questions
Choose the next step for your project review
- Compare CPQL and advertising spend per contract
- Review calculation definitions and limits
- Read the GPR Property experience in context
For a campaign, lead-quality or measurement review, begin with the project objective and aggregate figures for the same period. Deliverables, timing and fees depend on the assessed scope; outcomes are not guaranteed.
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