REAL ESTATE · META LEAD GENERATION
Badya: 722 Meta Form leads at EGP 76.69 CPL
A Meta lead-generation campaign promoting Badya by Palm Hills recorded 722 Instant Form leads at EGP 76.69 CPL, with EGP 55,370.43 spent from 6 October to 4 November 2026. This review examines the two ad sets, the original creative and the CRM evidence needed to assess qualified leads.
By Yehia Ahmed ·
Discuss your project campaign
- Recorded Form leads
- 722Leads (Form)
- Cost per Form lead
- 76.69CPL · EGP
- Total spend
- 55,370.43EGP
- Impressions
- 353,558Impressions
What does the result measure?
The result is Meta’s Leads (Form): Instant Form inquiries from a campaign promoting Badya by Palm Hills, using Bestate page ads in a RED advertising account. The measured event is a form submission; qualified leads and contracts require matched CRM follow-up outcomes.
The reporting window is 6 October–4 November 2026, in Egyptian pounds. The reported attribution setting is 7-day click or 1-day view. Campaign reach was 158,972 and link clicks were 6,181; these remain distinct metrics.
Results from the original report
The two ad sets recorded 504 and 218 Form leads. The screenshot preserves the reporting dates, result type, CPL and spend for each ad set. Open it to inspect the full-size figures.
| Ad set | Form leads | Spend (EGP) | CPL (EGP) | Impressions |
|---|---|---|---|---|
| EG | 504 | 39,416.00 | 78.21 | 279,691 |
| GCC | 218 | 15,954.43 | 73.19 | 73,867 |
| Total | 722 | 55,370.43 | 76.69 | 353,558 |
EG and GCC are the report labels. Overall CPL is total spend divided by total Form leads.
55,370.43 EGP ÷ 722 = 76.69 EGP
The creative and the project
Four ads recorded 464, 205, 40 and 13 Form leads. The creative shown here recorded 464 leads at EGP 76.70 CPL in the same window. Spend and result volume should be reviewed together when selecting a creative for further delivery.
Beyond CPL: how to assess lead quality
A scaling decision starts with post-submission outcomes. The CPL here measures inquiry acquisition cost; the following steps connect it to follow-up and sales opportunities.
Reconcile submissions in the CRM
Match each submission to its campaign and registration date. Check duplicates and contact validity before counting the follow-up cohort.
Agree the qualified-lead criteria
Use project fit, budget, down payment and purchase timing to assess interest. Record the contact outcome and time to first response for each lead.
Calculate CPQL before scaling
Divide spend by CRM-verified qualified leads using an equal follow-up window for each group. Then compare appointments, viewings and contracts to guide the next budget decision.
Build a campaign you can measure
Share the project, Platform, monthly budget, inquiry destination and sales follow-up capacity. Start with the offer and measurement plan, then choose the right Form or Landing Page test.