Decision Engine

Free Marketing Tools for Better Growth Decisions

Practical calculators and unit-economics modeling tools built for performance marketers, real estate development teams, and growth leaders.

Core Unit Economics Calculators

6 Available Now

Funnel Architecture & Unit Economics

Real Estate Funnel & Unit Economics Calculator

Model required lead volume, maximum allowable CPL, allowable CAC, and budget ceilings from target sales value.

Inputs:Target Units, Unit Price, Marketing %, Conversion Rate

Output:Required Leads, Max CPL, Max CAC, Max Budget, Target Sales Value

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Lead Quality & Acquisition Economics

Lead Quality & CPQL Calculator

Compare CPL vs CPQL and Marketing CAC across two campaigns or form friction models.

Inputs:Ad Spend, Raw Leads, Qualified Leads (or Qual Rate %), Closed Deals (or Close Rate %)

Output:Raw CPL, CPQL, Marketing CAC, Break-Even Qual Rate, Cost-Efficiency Deltas

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Lead Generation & Media Buying

Cost Per Lead (CPL) Calculator

Calculate your exact cost per inquiry across Google, Meta, and TikTok ad campaigns.

Inputs:Ad Spend, Number of Leads, Currency

Output:Cost Per Lead (CPL)

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Unit Economics & Sales Efficiency

Customer Acquisition Cost (CAC) Calculator

Calculate the true cost to acquire a closed, paying customer by blending marketing and sales costs.

Inputs:Marketing Cost, Sales Cost, New Customers

Output:Customer Acquisition Cost (CAC), Total Acquisition Cost

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Performance & Revenue Attribution

Return on Ad Spend (ROAS) Calculator

Calculate gross revenue generated for every dollar invested in performance advertising.

Inputs:Advertising Spend, Attributed Revenue

Output:ROAS Multiple (e.g. 5.00×), Percentage (e.g. 500%)

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Financial Modeling & Margin Protection

Break-Even ROAS Calculator

Find the exact minimum ROAS required to cover your costs based on your contribution margin.

Inputs:Contribution Margin %

Output:Break-Even ROAS Multiple & Percentage

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Strategic Guide

Free Real Estate Marketing Calculators: CPL, CAC, ROAS & Break-Even ROAS

Read our comprehensive deep-dive on how top developers connect media spend to sales qualification, blended CAC, and margin floors across Egypt and GCC markets.

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Coming in Phase 2

Additional specialized calculators currently under development.

Roadmap

Strategic PlanningIn Development

Marketing Budget Calculator

Plan and distribute media spend across performance channels based on sales revenue targets.

Lead EconomicsIn Development

Lead Value Calculator

Calculate the mathematical expected value of an inquiry based on deal size and qualification rates.

Sales OperationsIn Development

Commission Calculator

Model internal sales rep incentives and external broker payout structures for property launches.

Financial ModelingIn Development

Interactive ROI Calculator

Forecast net return on total marketing investment factoring in margins and operational costs.

Tracking & AttributionIn Development

UTM Builder

Standardize campaign naming conventions and parameters for flawless GA4 and CRM attribution.

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Let's evaluate your paid campaigns, lead qualification systems, and CRM attribution architecture to drive measurable revenue growth.

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