Return on Ad Spend (ROAS) Calculator

Attributed revenue: Use one defined revenue basis for the reported cohort and attribution window. Reconcile refunds, cancellations and duplicate credit across Platforms. Contract value, recognised revenue and collected cash are not interchangeable.

Advertising spend: Enter media spend in the same currency and scope. ROAS equals attributed revenue divided by advertising spend; multiply the ratio by 100 for the percentage.

If you enter property contract value or an assigned lead value instead of revenue, label the output as that value-to-spend ratio. The calculation does not turn those values into earned or collected revenue.

ROAS describes attributed revenue per unit of advertising spend. It does not establish net profit, cash recovery or incremental revenue caused by advertising. Attribution settings and conversion delays affect which value is counted.

Only compare the result with a Break-Even ROAS model when the revenue basis and pre-ad contribution margin are compatible. Fixed overhead and omitted costs remain outside that simplified threshold.

Google Ads explains ROAS using reported conversion value per cost. Its conversion value can depend on the values configured for the tracked actions; a lead value must not be presented automatically as a completed property sale.

Review contracts, revenue and collections when the question is financial recovery.