Return on Ad Spend (ROAS) Calculator
Calculate gross revenue generated for every dollar invested in performance advertising.
Revenue & Spend Inputs
Live CalculationTotal ad spend allocated across targeted paid advertising campaigns.
Total gross sales revenue or contracted deal value attributed to the advertising campaigns.
Return on Ad Spend (Multiple & %)
For every 1 USD spent on ads, you generate 5.00 USD in gross revenue.
ROAS is Not Net Profit:
High ROAS does not guarantee profitability because product cost, commissions, and overhead still apply. Use Break-Even ROAS to find your margin floor.
ROAS = Attributed Revenue / Advertising Spend
Attributed Gross Revenue: Total gross revenue, sales value, or down-payment contract value generated by customer conversions attributed to advertising campaigns.
Advertising Spend: Total media spend invested directly in running the paid ad campaigns.
Return on Ad Spend (ROAS) tracks gross revenue generation efficiency. However, ROAS is a top-line metric, not net profit.
A high ROAS of 8× can still lose money if the developer or business operates with low gross margins or high debt servicing costs.
Always compare your actual ROAS against your Break-Even ROAS threshold to confirm whether advertising generates true commercial profit.
A marketing agency invests $20,000 on Google Search & Meta campaigns for an off-plan project in Dubai, producing $120,000 in attributed developer revenues (contracted reservation fees).
Every $1 invested in media generated $6 in gross revenue.
Mastering Real Estate Unit Economics: CPL, CAC, ROAS & Break-Even ROAS
Learn how to connect top-of-funnel ad spend to bottom-line developer margins and off-plan sales cycles.
Related Marketing Calculators
Use these complementary calculators to model complete campaign unit economics.
Break-Even ROAS Calculator
Find the exact minimum ROAS required to cover your costs based on your contribution margin.
Cost Per Lead (CPL) Calculator
Calculate your exact cost per inquiry across Google, Meta, and TikTok ad campaigns.
Customer Acquisition Cost (CAC) Calculator
Calculate the true cost to acquire a closed, paying customer by blending marketing and sales costs.
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