Real Estate Funnel & Unit Economics Calculator

Target Sales Value: Target Sold Units × Average Contract Value.

Max Marketing Budget: Target Sales Value × (Marketing Budget % / 100).

Required Opportunities: ceil(Target Units / (Opportunity→Sale % / 100)).

Required SQLs: ceil(Required Opportunities / (SQL→Opportunity % / 100)).

Required Inbound Leads: ceil(Required SQLs / (Lead→SQL % / 100)).

Maximum Allowable CPL: Max Marketing Budget ÷ Required Inbound Leads.

Maximum Allowable CAC: Max Marketing Budget ÷ Target Sold Units.

ROAS at Budget Cap: Target Sales Value ÷ Max Marketing Budget (the sales-to-ad-spend multiple produced if the target sales value is achieved while using the full marketing budget).

Real estate performance marketing operates as a strict financial equation. Rather than setting ad budgets arbitrarily, this calculator derives your maximum allowable cost ceilings directly from your commercial sales targets.

In Advanced Mode, volumes calculate backwards from closed contracts to meetings, SQLs, and leads. If your opportunity closing rate increases from 20% to 25%, required meeting and lead volumes decrease deterministically, allowing higher allowable acquisition cost ceilings while preserving your target budget.